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Articles Posted in Failing To Function As A Trademark

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Can A Slogan Or Advertising Phrase Function As A Trademark?

In the recent case of In re Innovation Ventures, LLC, Serial No. 85637294 (March 25, 2014) [not precedential] the Trademark Trial and Appeal Board (TTAB) held that the slogan “HOURS OF ENERGY NOW” for dietary supplements and energy shots did not function as a trademark.   After the Examining Attorney…

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